Possible Uses for Gas Certificates Include:

Sales closing tools 
Customer loyalty reward 
Gifts for large purchases 
Prizes for sweepstakes, contests, and raffles 
New membership gifts
Dealership incentives
Customer appreciation gifts
Internet marketing/advertising
Lead generator
Employee rewards
And more!

Examples of Promotions You Can Use

Car Sales: Offer a $100 Gas Certificate when a prospective new customer takes a "test drive" (driving TONS of floor traffic which lead to sales) and a $500 Gas Certificate when they buy a new car.
Carpet Cleaning Service: If you offer cleaning services for $150 then give your customer a $300.00 Gas Certificate. Your customer feels you are actually PAYING them to hire you to clean their carpets.
Chiropractic Care: Offer prospective new patients $100 in Free Gas in exchange for a FREE consultation. If they "buy" your packaged care plan, then give them $300 in Free Gas.
Lawn Care or Landscaping Services: Offer a year round contract to customers. When they buy month-to-month you give them a $100 Gas Certificate. If they pay you in advance for the year, offer them a $500 Gas Certificate instead.
Car Wash: Use a $300 gas certificate to make more sales of your annual car wash pass which allows customers to wash their car as often as they wish.
Employee Rewards: Help your employees get to work by giving them a $100 Gas Certificate every four months when they show up on time. Outstanding employees could receive $300 or $500 certificates instead.
Furniture Retailers: Offer $100 in FREE Gas to increase floor traffic and $300 or $500 in FREE Gas when they purchase. Increase your weekend traffic by 50% to 100% starting this week!
Auto Glass Repair: Offer $300 or $500 in FREE Gas in exchange for windshield replacement or other glass repair. Win the business every time instead of your competitor with FREE Gas incentives.
Jewelry Retailers: Offer $100 in FREE Gas in exchange for wedding set quotes. Give purchasers $300 or $500 in FREE Gas.

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